• RESEARCH
  • BRANDING
  • UI DESIGN
  • PROTOTYPING

UX/UI case study

Design process

01
Understand
  • Conduct interviews
  • Conduct surveys
  • Observe: my environment, other designers.
02
Empathise
  • Style-guide
  • Component Scope
  • Component Structure
03
Define
  • Goals
  • Challenges
  • Needs
  • Mission statement
  • Human-centred manner
  • Target group
04
Ideate
  • Mind-map
  • Sketches
  • Information architecture
  • Low fidelity
  • prototypes
  • User flow
05
Prototype
  • Styleguide
  • Hi-fi designs
  • Prototype
  • Interactions
  • Micro-Animations
  • Illustrations
06
Evaluate
  • Feedback
  • Prototype modification
  • My learnings

Understand

Problem

Social media problem

Scrolling social media can lead to a lack of creativity, distraction, procrastination and reduced productivity.

(McSweeney, 2019)

Designers vs social media

During my conversation with designers most of respondents admitted social media are source of distraction, which makes more difficult to focus on creative tasks.

Beginning designers obstacles

Many designers, especially beginners, have many insecurities connected with fear of failure, adapting to technological change, imposter syndrome, information overload, lack of feedback and procrastination.

(Sagar, 2016)

Ideate

Brainstorm

Daily challenges for e.gCreate a like button with micro animation or illustrate,Create a typographic poster or artwork using only typography, Logo Redesign etc

Ostrowska

Daily news for designers, Industry relates news, new technology, new trends.

Ostrowska

Reading: articles, interviews, study-cases, etc.

Ostrowska

Watermark filter, when users want to publish work they can simply add watermark with their signature to reduce copywriting.

Ostrowska

Bookmarks- user can create folders and organise them by change name and colour/photo of the folder.

Ostrowska

Communications, chats, events in your area etc.

Ostrowska

Ideate

Sketches

Prototype

Style-guide

Deliver

Prototype

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